Friday, 03 February 2012 16:41

The Jewish Vote is Moving Right

In 2008 those voters who identified themselves as "Jewish" voted 78% for Obama, the largest ethnic/religious vote after African-Americans to do so. That preference is changing quickly. Jewish voters are moving right.

Read all stories in Voter ID

Saturday, 28 January 2012 11:50

Using Righteous Indignation: A Lesson from Newt

Having a temper tantrum in response to a cheap shot is bad. Showing controlled outrage and righteous indignation is good. Newt Gingrich's response to John King of CNN was brilliant.

Read all stories in Attacks

Wednesday, 17 August 2011 12:14

Using an Incumbent’s Record to Beat Him

It’s very hard to defeat an incumbent liberal who has been in office for 20 years and elect a conservative. But here's how a determined group of Tea Partiers and a team of hard-working researchers can make mincemeat out of an opponent’s voting record.

Read all stories in Opposition Research

Wednesday, 17 August 2011 12:09

Bad Consultant, Good Consultant

We lost. Not by much but, as they say, close only counts in horseshoes and atom bombs. The real disaster was that we ended up over $400,000 in debt. How? A “series of unfortunate events.”

Read all stories in Organization

Wednesday, 17 August 2011 12:06

Improved Telemarketing for Donations

Telemarketing for donations works but has a high overhead cost. By offering back-end premium we were able to improve our average gift and reduce the overhead ratio of every dollar raised.

Read all stories in Fundraising

Wednesday, 17 August 2011 11:31

Some Help From Berma Shave

From the 1930’s until the early 1960’s Berma Shave signs could be seen along the highways of America. Seniors remembered them fondly. Our candidate’s name rhymed with Berma Shave, so we made up our own sets of signs.

Read all stories in The Message